Craft a marketing strategy that resonates with shoppers across every screen and leaves a lasting impression
Black Friday: The Shopping Extravaganza
Black Friday is the ultimate shopping extravaganza, heralding the start of the holiday shopping season. It's a day when brands can seize the opportunity to offer unbeatable deals, attract hordes of eager shoppers, and kickstart their holiday sales both online and offline.
Cyber Monday: Online Shopping Delight
Holiday Shopping Season: The Joy of Gifting
The holiday shopping season is a magical time for brands to connect with consumers on a deeper level. It spans from Thanksgiving through the New Year, encompassing various celebrations like Christmas, Hanukkah, and New Year's Eve.This season presents a golden opportunity for brands to spread cheer, reinforce their brand values, and generate substantial revenue.
January Clearance Sale: Grab the Best Deals
Clearance sales after the holidays are a strategic move for brands to clear out excess inventory and make room for new products or collections. It's a win-win situation for both brands and shoppers, offering incredible value for money. Moreover, it's a chance to showcase their commitment to customer satisfaction by offering high-quality products at discounted prices, building brand loyalty in the process
80%
of consumers prefer brands that offer personalized shopping experiences
73%
Of sales in Black Friday & Cyber Monday 2022 happened on mobile
72%
Of shoppers expect to see deals before Black Friday
$1530
Average Consumer Spend for 2023 Holidays
73%
Gen Z consumers (17-25 years old) are set to spend $1,275, which is a 15% increase from 2022
11%
increase in spend for female shoppers and they also prefer receiving gift cards.
* Sources:
(PWC, Martech, Salesforce, eMarketer)
Shoppers at Home
CTV (Connected TV)
Mobile Devices
Shoppers at Shopping Areas/Malls/Shops
Shoppers Outside Shopping Areas
Geotargeting
mediasmart supports all leading industry ad formats across all major screen types to make
sure you have immersive ad options to communicate your message effectively.
Check some examples below!
Leverage Brand Recognition and Engagement on CTV with Powerful Creative Sync Ads.
With the help of our CTV Ad Builder Platform we can make your video ads more engaging and impactful for the CTV user.
Build and adapt formats that showcase your brand and product in the first seconds of the ad for higher brand awareness.
Attract interest from afar. Elevate your brand's visibility both indoors and outdoors, make a big impact and reach a captive audience with our DOOH ads variety!
Maximize your brand's presence indoors and outdoors through our cutting-edge dynamic digital screens.
Engage and captivate potential customers with eye-catching visuals through video advertising in prime high-traffic locations
Reach a captive audience during their commute and increase brand visibility both inside and outside the vehicle
These are very big screens in prime areas, with high footfall and high visibility.
Integrated maps for easier store discovery. Enhance your ads with the power of location
With a wide aspect ratio panorama image at the top and another media element in the middle, tilting or dragging your device from side to side lets you pan the panorama while the middle stays still.
Boost your video experience with our cutting-edge compression technology! Our videos load lightning fast and play automatically as soon as they appear on screen, giving you seamless viewing every time
Appear as a thematic app recommendation in the shopping folder
353 million
Daily impressions on Shopping content
265 million
Daily impressions on Fashion & Style content
192 million
Daily impressions on Travel content
59 million
Daily impressions on Shopping content from users with Higher User Awareness