Craft a marketing strategy that resonates with shoppers across every screen and leaves a lasting impression
Black Friday: The Shopping Extravaganza
Black Friday is the ultimate shopping extravaganza, heralding the start of the holiday shopping season. It's a day when brands can seize the opportunity to offer unbeatable deals, attract hordes of eager shoppers, and kickstart their holiday sales both online and offline.
Cyber Monday: Online Shopping Delight
Holiday Shopping Season: The Joy of Gifting
The holiday shopping season is a magical time for brands to connect with consumers on a deeper level. It spans from Thanksgiving through the New Year, encompassing various celebrations like Christmas, Hanukkah, and New Year's Eve.This season presents a golden opportunity for brands to spread cheer, reinforce their brand values, and generate substantial revenue.
January Clearance Sale: Grab the Best Deals
Clearance sales after the holidays are a strategic move for brands to clear out excess inventory and make room for new products or collections. It's a win-win situation for both brands and shoppers, offering incredible value for money. Moreover, it's a chance to showcase their commitment to customer satisfaction by offering high-quality products at discounted prices, building brand loyalty in the process
of consumers prefer brands that offer personalized shopping experiences
Of sales in Black Friday & Cyber Monday 2022 happened on mobile
Of shoppers expect to see deals before Black Friday
Average Consumer Spend for 2023 Holidays
Gen Z consumers (17-25 years old) are set to spend $1,275, which is a 15% increase from 2022
increase in spend for female shoppers and they also prefer receiving gift cards.
Shoppers at Home
CTV (Connected TV)
Shoppers at Shopping Areas/Malls/Shops
Shoppers Outside Shopping Areas
mediasmart supports all leading industry ad formats across all major screen types to make
sure you have immersive ad options to communicate your message effectively.
Check some examples below!
Appear as a thematic app recommendation in the shopping folder
Daily impressions on Shopping content
Daily impressions on Fashion & Style content
Daily impressions on Travel content
Daily impressions on Shopping content from users with Higher User Awareness