Background Report CTV LATAM _design2

LATAM CTV Report 2022

Mapping CTV Viewership in Brazil & LATAM and the Media Opportunities for Brands


CTV has already made a significant impact on the digital advertising industry in the American Region part of the world and LATAM and Brazil are following suit exceeding growth and usage expectations. What does it mean for consumers, brands, and the digital AdTech ecosystem in the region?

To dive deeper into the viewing habits of the average LATAM user, we set out to find out the user preferences of Latinos across the region - how they view CTV content, how they handle advertisement in this device and the differences in the usage of traditional TV and Connected TV.


Download our latest report where we unravel:

  • Global CTV Trends and its evolution in the LATAM Region.
  • Changing in CTV consumption habits.
  • Who is the average CTV viewer in Brazil, México and Argentina, and how they consume CTV.
  • The CTV advertising opportunity for brands with mediasmart and Logan.
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