CTV has already made a significant impact on the digital advertising industry in the western part of the world and India is following suit. What does it mean for consumers, brands, and the digital AdTech ecosystem in India? 

To dive deeper into the viewing habits of the average Indian user, we set out to find out the user preferences of Indians across the country - how they view CTV content, the time spent, their preferred apps, and more. 

Download our latest report where we unravel:

• Global CTV trends and its evolution in India.
• Changing CTV consumption habits in India.
• Who is the average CTV viewer in India and how do they consume CTV.
• The CTV advertising opportunity for brands with mediasmart.