Welcome to our #GetSmartWithMediasmart initiative, a platform where we will bring you a series of video interviews with industry experts about various topics!
If you are interested in participating or want to know more about any of our solutions, please don't hesitate and click below!
Part IV: Adapting to Trends & Staying Ahead
For our final episode, Khalil from Equativ discusses how AdTech leaders in LATAM are navigating trends, embracing innovation, and staying ahead in a fast-evolving market.
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Part II: Omnichannel Transforming Advertising Market
Discover how omnichannel strategies are reshaping advertising in LATAM with Khalil from Equativ, exploring seamless, data-driven campaigns that maximize impact.
Part III: Unlocking Programmatic Growth Opportunities
In this episode, Khalil from Equativ shares key insights on unlocking programmatic growth in LATAM — leveraging data, automation, and innovation for success.
Sustainable Ad Tech with NEXD
Triinu Kirsch, from NEXD, shares how ad tech is evolving to deliver impactful, personalized campaigns while balancing sustainability
Part I: AdTech & Programmatic Landscape in Brazil
Join Khalil Yaghi from Equativ as he kicks off our first #GSWM LATAM series, exploring AdTech and programmatic challenges and opportunities in Brazil.
PART IV: Our final recap for this DOOH series!
Featuring VIOOH, Vistar Media & Broadsign as they unveil their Tips & Strategies for your DOOH campaigns!
PART III: Dive into the world of DOOH campaigns
Check Part III of our latest #GetSmartWithMediasmart VIOOH, Vistar Media and Broadsign as they unveil their Tips & Strategies!
Part II: Get exclusive tips to master the art of DOOH advertising with the next episode of #GSWM!
Target, engage, and convert! Find out how to optimize creatives, select effective locations, and integrate digital strategies to make the most of our DOOH campaigns
Part I: Unleash the latest #DOOH ad vibes this holiday season!
Embark on a journey of insights with industry experts - featuring Sam Smith (VIOOH), Diederick Ubels (Sage+Archer \ Vistar Media), Guillermo Garcia Maruny (Broadsign)
With every change in the digital advertising landscape, advertisers must buckle up to face new challenges
Check Part II of our #GetSmartWithMediasmart series, with Gijsbert & Noelia, where they dive into some of these challenges when promoting an app on CTV.
Following the news of our partnership with Adjust, we got together on a new #GSWM series to talk about all things CTV!
Tune in for Part I, and see what Gijsbert Pols, Director of CTV at Adjust and our CEO Noelia Amoedo had to say about the trends on CTV in the US and Eu markets!
New series alert! CTV indo Talks in SEA - Episode 3
The number of people available on connected TV is getting larger & it is becoming a very important touch point for advertisers to get their brands noticed & comprehended" - Rohit Padukone, Business Lead- L'Oreal, Wavemaker Indonesia.
New series alert! CTV indo Talks in SEA - Episode 4
With content being more available from top OTTs plus the growing of Smart TV use, CTV is quickly becoming the preferred way to stream content in Indonesia. Join Dody Siregar, of Carat Indonesia, as he shares insights on Indonesia's Connected TV trends.
New series alert! CTV indo Talks in SEA - Episode 1
We invited SEA industry leaders to answer various questions on the growth of CTV in Indonesia. With each episode, the experts answer different questions that break down the methodology of CTV advertising.
Watch episode 1 now with Ami Novriantama, Client Lead- Samsung, Mindshare Indonesia, Rohit Padukone, Business Lead- L'Oreal, Wavemaker Indonesia and Jerry Lengkey, Director- Media, NETLINK WORLD INDONESIA
New series alert! CTV indo Talks in SEA - Episode 2
In this interview series, we invited industry leaders to answer various questions on the growth of CTV in Indonesia. With each episode, the experts answer different questions that break down the methodology of CTV advertising.
Dody Siregar, General Manager Carat Indonesia, Manju Bala, Business Director, Omnicom Media Group Indonesia and Fitri Rizayati, General Manager, i-dac Indonesia
Here comes the last video of our #GSWM series with Jeff Swartz, CEO of Ethic Advertising Agency!
How the growing popularity of digital audio streaming is making programmatic audio appealing for both media buyers and sellers.
Another interesting discussion about the Connected TV landscape this time, in the US!
Tune in to the conversation between Jeff Swartz CEO of Ethic Advertising Agency and Adarsh T., our Associate Director - International Business.
Watch the Second part of our conversation with Jeff Swartz from Ethic Advertising Agency
Next video of our #GSWM series about the impact of privacy regulations in the advertising industry
Introducing our new four-part #GSWM video interview with Jeff Swartz CEO of Ethic Advertising
Watch the first episode below; about the effects post-pandemic advertisers are facing in the US region!
Watch the last part of our interesting conversation about Brand Safety and Suitability with Mario Diez, CEO of PEER39.
Protecting your brand's reputation in the online advertising environment is quite challenging. Building brand safety into your processes is now a must!
Introducing a new series with Mario Diez CEO of Peer39 where he will be sharing his thoughts on the importance of contextual targeting, this new privacy era & CTV!
Watch the first episode to find out how to get ready for an era of hyper-relevant advertising!
This is the last part closing our series with Dennis Wong, managing director from Reprise Digital
In this last section of his series, Dennis gives Nikhil his outlook on how the SEA digital landscape is now for agencies and advertisers and what to expect for the future!
This is Part III of the chat Dennis Wong managing director from Reprise Digital, had with Nikhil Kumar our Vice President - India & SEA
They chat about how we are all moving towards a ‘connected devices’ ecosystem and how this impacts digital marketing!
This is Part II of the chat Dennis Wong managing director from Reprise Digital, had with Nikhil Kumar our Vice President - India & SEA
This Part is about the role digital marketing solutions will play in driving people back to retail stores:
Dennis Wong managing director from Reprise Digital, joins Nikhil Kumar our Vice President - India & SEA, for a chat on several topics
Here is the first episode on the growth of CTV consumption in SEA and its impact on advertisers:
Part II of Digiseg's CMO, Josh Mortesen interview, about what he thinks are the expectations on this Privacy-conscious era
We chat with him about how these Privacy regulations affect the adtech industry; the effect on budgets and how he thinks this is a positive new era for the industry:
Find out what Digiseg's CMO, Josh Mortesen, has to say about enhancing Connected tv ads with audiences and targeting in Part I of our interview
He talks about the benefits of using Audiences in CTV advertising and how they will help drive market growth:
Keeping advertising relevant in the post-pandemic era with Alejandro Rodríguez, CRO of Eikon Digital US
He talks about keeping advertising relevant in the post-pandemic era, in particular through local advertising, Drive-to-store campaigns and Digital Out-Of-Home (DOOH):
Why Viewability matters and how to improve it? with Noelia Amoedo, CEO of mediasmart
She gives the main reasons why you should be measuring viewability from now on; to identify which of your ads are actually being viewed and to help fight ad fraud, among others:
CTV in Latin America with Devadit Barahona, CEO of Adslive Media
He talks about the changing CTV landscape in Latin America, the challenges ahead to consolidate it and the greater need to close the online and offline loop with drive to-store campaigns:
CTV in Italy with Max Willinger, CEO of Hic Mobile
He talks about the CTV/OTT advertising scenario in Italy. He gives insights on the increasing opportunities in the region, Gen Z’s CTV adoption and consumption trends, and technologies driving the market growth:
- CTV in India with Rajeev Dhal, Chief Revenue Officer of Zee5 (OTT), India
He talks about how the adoption of OTT platforms are driving the growth of CTV, how multi-screening will be the key trend to shape the future of CTV consumption and what are the current trends and challenges CTV advertising is facing in India
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CTV in Indonesia with Rajat Basra, CEO of Omnicom Media Group, Indonesia
Sharing his opinion on the evolving and fast-growing CTV advertising ecosystem, and how industry-first innovations like mediasmart’s household sync would enable them to deliver full-funnel measurable CTV advertising to their top advertiser clients