Spotify, the leading global audio streaming platform, launched the Dil Fimly Suno campaign seeking to touch the hearts of Indians and their love for Bollywood music. Through an interconnected strategy with Household Sync, mediasmart was able to create a dynamic storytelling for the brand, increasing download rates by up to 50% over the duration of the campaign and with interaction rates, CTR, of more than 2.4%.
Strategies Used: Household Sync
With the lockdown enforced in India for over a year, consumption of series and video content was leverage becoming saturated. Seeking to bring a fresh perspective to the market, Discovery+ teamed up with mediasmart for a Household Sync campaign, seeking to innovate and expand CTV's brand message to mobile devices. The campaign generated phenomenal results with an interaction rate, CTR of over 1.05%, 86% in complete view rates and increased ranking of the brand's app in the app stores.
Strategies Used: Household Sync
KFC in India had recently launched the 7 Minute Express PickUp service, which promised the same KFC flavor and quality in 7 minutes, or a piece of chicken completely free. Seeking to get this message out to as many Indians as possible, helping them to have greater agility when away from home in times of pandemic, KFC teamed up with mediasmart. And through our location-based targeting, we were able to not only map users within a 2-5 km radius of major KFC stores, but to deliver a Rich Media ad that was fully customized to the user. This partnership generated amazing results, with a 3X increase in the campaign interaction rate, CTR.
Strategies Used: Location Based Audiences, Drive-to-Store, Rich Media DCO
Looking to overcome the consumer shift in retail generated after the pandemic, Levis turned to mediasmart to help them with an affinity-based strategy to drive more visits to their stores and increase incremental visitation rates. Through our Proximity and Footfall technology, we were able to increase the campaign's interaction rates, to a CTR of over 1.5%. Also increasing attributed incremental visits, with over 45,000 unique visits to Levis stores in India.
Strategies Used: Proximity Campaigns & Drive-to-Store
With the increate of temperature in 2022 in parts of India between March and April, Lotus Herbals, a pioneer in herbal cosmetics and natural products for over 25 years, approached mediasmart. The goal was to create a campaign hyper-connected to the user's real-time weather experience. Thanks to our technology and our exclusive connection with Affle's mDMP, we were able to map the audience, through a cross between online and offline data, launching the ad about Lotus Herbals' blockers line, recommending the best product of the brand based on the weather condition experienced by the user at that moment. The campaign generated expressive results for Lotus, with a VTR of 93% on CTV, and a CTR rate of 1.92% on the personalized banners launched on mobile.
Strategies Used: Household Sync & Rich Media DCO
Burberry, one of the most established fashion houses in the global luxury market, turned to mediasmart to launch its campaign for its Autumn-Winter 2021 collection, Open Spaces. The brand used Mediasmart's Connected TV and Household Sync technology to map and reach these luxury consumers in the UAE. The campaign was a tremendous success for the brand, which increased its viewing rates on CTV with 93.43% VTR near the brand's flagship stores in Dubai, leading to a significant increase in the advertiser's attributed incremental visit rates.
Strategies Used: Household Sync & Drive-to-Store