Be where the fans are, build strategies across screens and implement successful campaigns with mediasmart
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We've compiled everything you need to know to run your campaigns before,
during and after a cricket event with mediasmart!
How can your brand stand out during the biggest cricket events?
Cricket World Cup 2023

ICC Men's Cricket World Cup 2023
An estimated 6.5 billion people around the world will tune in and stream the upcoming Men’s Cricket World Cup in India. It’s a fantastic opportunity for you to reach cricket fans during the course of the 48 matches and even the warm-up matches!
Women's T20 World Cup 2024

ICC Women's T20 World Cup 2024
Reach the audience invested in the Women's T20 World Cup 2024 on CTV and synced mobile devices with mediasmart and get superior awareness and engagement results with innovative rich media formats.
Indian Premier League 2024

IPL 2024
The Indian Premier League usually attracts more than 100 million viewers per match. Use location-based strategies across stadiums, bars, and popular hangout spots during the IPL can seamlessly connect user journeys across all screens.
34
Average Age of the cricket fan
68%
are interested in women’s T20 World Cup 2024
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95%
of fans (very) interested in the ICC Cricket World Cup
23%
Play sports video games
Fans watching together at home
Target audiences watching together on CTV and retarget the devices in the same household with our Household Sync technology
Fans streaming on mobile
Target audiences with appographic targeting and plan campaigns on matchdays across OTTs and other apps
Fans within stadiums
Use our pre-build demographic, psychographic and appographic segments or build your own tailored audiences based on location, schedules or interests. Dynamic retargeting strategies
Fans outside stadiums
Focus on areas where you know your target audience will be and geotarget them on Mobile, CTV or DOOH

mediasmart supports all leading industry ad formats across all major screen types to make
sure you have immersive ad options to communicate your message effectively.
Check some examples below!
Leverage Brand Recognition and Engagement on
CTV with Powerful Creative Sync Ads.
With the help of our CTV Ad Builder Platform we can make your video ads more engaging and impactful for the CTV user.
Build and adapt formats that showcase your brand and product in the first seconds of the ad for higher brand awareness.
Attract interest from afar. Elevate your brand's visibility both indoors and outdoors, make a big impact and reach a captive audience with our DOOH ads variety!
Maximize your brand's presence indoors and outdoors through our cutting-edge dynamic digital screens.
Engage and captivate potential customers with eye-catching visuals through video advertising in prime high-traffic locations
Reach a captive audience during their commute and increase brand visibility both inside and outside the vehicle
These are very big screens in prime areas, with high footfall and high visibility.
Appear as a thematic app recommendation in the shopping folder

Integrated maps for easier store discovery. Enhance your ads with the power of location
With a wide aspect ratio panorama image at the top and another media element in the middle, tilting or dragging your device from side to side lets you pan the panorama while the middle stays still.
Boost your video experience with our cutting-edge compression technology! Our videos load lightning fast and play automatically as soon as they appear on screen, giving you seamless viewing every time
90.7 billion
Daily impressions for Video and Display
262 million
Daily impressions on Sports content in India
3.9 billion
Daily impressions from Higher User Awareness in India